The B2B Growth Boost Blog
Practical thinking on AI visibility, pipeline architecture, and compounding revenue — from the operators running it every week.
Your Buyers Asked ChatGPT About You. Here Is What It Said.
We ran a fixed set of 40 buying-intent prompts across ChatGPT, Perplexity, Gemini, and Claude for a range of B2B brands. Most were invisible. The rest were misrepresented. Here is the pattern — and what to do about it.
AEO Is Not SEO for AI. Stop Briefing It That Way.
The fastest way to fail at answer engine optimisation is to hand it to your SEO agency as a line item. The disciplines share a surface and almost nothing else.
The Pipeline You Cannot Attribute Is Still Your Pipeline
Slack communities, LinkedIn DMs, peer recommendations — the highest-intent buying conversations happen where your attribution cannot see. Here is how to operate on evidence instead of faith.
Your Funnel Does Not Leak in the Middle. It Leaks at the Seams.
Marketing-to-sales, sales-to-success: the two handoffs where most B2B companies quietly lose a third of their revenue — and the operating rhythm that closes them.
Any Agency That Guarantees You 30 SQLs a Month Is Lying to Someone
Usually to you. Sometimes to themselves. A short guide to what SQL volume actually depends on — and what an honest commitment looks like.
NRR Above 100% Is a Design Decision, Not a Customer Success KPI
Expansion revenue does not come from QBRs and check-in calls. It comes from a post-sale motion designed with the same rigour as your acquisition funnel.
Build the Revenue Team In-House — Eventually. Just Not First.
Hiring a full GTM team before you have a proven revenue system means paying senior salaries to discover what works. There is a cheaper order of operations.
Your CRM Is Optimistic. Your Board Deck Inherited It.
Stale stages, phantom pipeline, close dates that always land next quarter — CRM hygiene is not admin work. It is the difference between forecasting and fiction.
Outbound Still Works. Spray-and-Pray Is What Died.
Reply rates collapsed for sequenced spam, not for relevance. What the outbound motions that still convert have in common in 2026.
First-Touch, Last-Touch, W-Shaped: They Are All Wrong. Use Them Anyway.
Attribution models are lenses, not verdicts. The teams that grow fastest stopped litigating credit and started triangulating decisions.
Your ICP Is Not 'B2B Companies With Budget'
A usable ideal customer profile excludes more than it includes. How to narrow yours until your win rate tells you you're right.
The Content That Convinces LLMs Also Convinces Humans. Convenient.
Authority-building for AI visibility is not a separate content strategy — it is the strategy, with a measurement layer your buyers happen to share.
Stop Buying Tactics. Diagnose the System First.
More SDRs, a new ABM tool, a rebrand — tactical purchases feel like progress. Without a diagnosis, they are expensive guesses about where the problem is.